Design

Logos, Branding & Content, Oh my: Sincerely Jackline

Overview
The Sincerely Jackline blog (formally Sincerely Miss J) is a long time (10 years!) passion project between myself and the founder Jackline. Initially the blog was about creating an accessible and relatable fashion blog, focusing on thrift shopping and tips that help develop personal yet professional style, featuring and representing woman of colour.

As an adolescent I began as the photographer and graphic artist and helped develop a clean, modern, but playful brand.

A close up photo of a dark skinned woman in a brightly striped skirt, holding a bright fuchsia clutch bag.

A photo collage a close up of sandals standing in grass. The second photo shows a close up of a dark skinned woman standing to the side, holding a fuchsia bag.

A photo of a dark skinned woman standing in a bright sunny field, wearing a bright fuchsia shirt and bright stripped skirt . She is holding a black sun hat on her head.

Over the years I’ve worked on the project in many ways: designing logos and graphics, shooting photos and video, editing photos and video, to curveballs like social media engagement to copyediting. My skill set expanded as Sincerely Jackline shifted towards DIY, motherhood, fashion and general lifestyle.

During rebranding I was responsible for redesigning the logo and website header and creating a basic style guide that the website, media kit, and other content would follow.

Conclusion
I wore many hats and flexed with the revolving roster of collaborators over the years. I filled many roles that that developed various skills in graphic arts, graphic design, photo and video editing, SEO, social media marketing and virtual assisting.